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Restaurant Investment Opportunity in Bekasi, Indonesia

Well-established restaurant business serving hundreds of customers, supported by a versatile and scalable revenue model.

Established 1-5 year(s)
Employees 2 - 5
Legal Entity Sole Proprietorship/Sole Trader
Reported Sales USD 20 - 30 thousand
Run Rate Sales USD 290 thousand
EBITDA Margin 20 %
Industries Restaurants
Locations  Bekasi
Local Time 10:25 PM Asia / Jakarta
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 30.5 thousand for 30.0% stake (Native Currency: IDR 500,000,000)
Reason: Investment currently being raised is not a reflection of the total capital needed, but rather intend... View More
Includes physical assets worth USD 36.6 thousand
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Business Overview
- Renowned local restaurant in Bekasi, celebrated for its delectable original ayam penyet and ayam geprek, consistently attracting a loyal customer base.
- Serving hundreds of satisfied customers each month, the business has established itself as a local favorite over the past five years, earning strong word-of-mouth and numerous recommendations from the Bekasi community.
- The business operates with a versatile revenue model that includes dine-in, takeaway, and highly efficient online sales channels such as WhatsApp, GoFood, and GrabFood, ensuring accessibility for its target audience of workers, students, and families.
- The restaurant has forged strong collaborations with online motorcycle taxi partners and local suppliers, showcasing its integration within the local business ecosystem in Bekasi.
- Operating with a lean but highly efficient team structure, supported by standardized SOPs across outlets, partial automation in our kitchen processes, and effective delegation. Additionally, our centralized purchasing and prep systems reduce downtime and labor costs while maintaining output volume.
- The business has built strong brand loyalty through consistent quality and word-of-mouth. Strategic locations, efficient operations, and digital expansion have boosted growth, while promotions and influencer collaborations continue to drive traffic and sales.
- The brand's rice box packages are especially popular for their convenience and appeal to a broad customer demographic, ideal for students and busy professionals seeking delicious, time-saving meals.
- Recognized for its commitment to quality and customer service, restaurant is poised to capitalize on its expanding market presence and further enhance its footprint in the bustling Bekasi restaurant industry.
Products & Services Overview
The best-selling products include original Ayam Penyet, Ayam Geprek, and rice box packages, catering primarily to workers, students, and families.
Assets Overview
Tangible assets:
Kitchen equipment (stove, fryer, rice cooker, etc. ) customer tables and chairs display cases and serving equipment raw material inventory physical branding (banners, signage)
Intangible assets:
Intangible assets:
The business holds valuable intangible assets, including a well-recognized brand, active social media accounts (Instagram and Facebook), strong customer loyalty, proprietary chili sauce recipes and special concoctions, as well as strategic location rental rights. It also includes business registration (NIB), food & beverage permit (TDUP / SPP-IRT depending on scale), health and hygiene certification from local authorities.
Facilities Overview
Operating from a 2-storey building with an area of ​200 meter square, located in Bekasi. Annual rental status with a contract extension system. Equipped with a production kitchen and a simple dining area for customers.
Capitalization Overview
The business is fully self-funded by the sole owner, who holds 100% ownership and has no active loans.
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1 Investor contacted this Business this month. Register below to connect now!
Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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