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Restaurant Investment Opportunity in Manila, Philippines

Manila-based Vietnamese restaurant brand serving 2,000 customers/branch weekly through dine-in, delivery, and catering, seeks investment.

Established 5-10 year(s)
Employees 50 - 100
Legal Entity C Corporation
Reported Sales USD 600 - 700 thousand
Run Rate Sales USD 820 thousand
EBITDA Margin 20 %
Industries Restaurants
Locations  Manila
Local Time 3:49 AM Asia / Manila
Listed By Business Owner / Director
Status Active
Overall Rating
Partial Stake Sale
USD 257 thousand for 30.0% stake (Native Currency: PHP 15,000,000)
Reason: The funds will be used to: • Open 5–10 new branches and expand franchising operations. • Upgrade c... View More
Includes physical assets worth USD 240 thousand
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Business Overview
- Restaurant brand located in Manila, specializing in authentic and healthy Vietnamese cuisine tailored to the Filipino market.
- The brand operates 3 fully company-owned branches across Metro Manila, each serving over 2,000 customers weekly, focusing primarily on dine-in experiences.
- The restaurant follows a multi-channel revenue model, generating income primarily from dine-in services, along with delivery through platforms like GrabFood and Foodpanda, and catering for various events.
- With a seating capacity of 60-80 per branch, So Mot provides a warm, inviting atmosphere for dining out with family or friends.
- Promoter over 10 years of experience in the food and beverage industry, excelling in cross-cultural restaurant management and brand development.
- The business maintains strong relationships with local suppliers and importers from Vietnam to ensure the consistent quality of ingredients and dishes.
- Currently profitable at the store level, the restaurant has plans for future expansion through franchising, targeting growth in the Philippines and Southeast Asia.
- The business is officially registered in the Philippines and operates without the need for any specific industry licenses, simplifying operational compliance.
Products & Services Overview
- Best-selling items on our menu are Vietnamese fresh spring rolls, fried spring rolls, and pho, popular among both Vietnamese and Filipino customers seeking authentic, healthy, and affordable Asian meals.
- Serves daily dine-in and delivery customers through its three fully company-owned branches in Metro Manila and also provides catering and corporate meal services.
Assets Overview
The business owns a range of tangible and intangible assets including:
• Kitchen and restaurant equipment (refrigeration, stoves, POS, and packaging machines).
• Furniture & fixtures across 3 outlets.
• Central commissary production facility setup for food preparation and storage.
Intangible assets:
• Brand assets such as the registered brand name, digital assets, website, and social media pages.
• Proprietary recipes, menu concepts, and operating manuals developed in-house.
• Training systems and SOPs for staff management and franchise operations.
These assets form the foundation for a scalable and franchise-ready business model.
Facilities Overview
- The business operates 3 restaurant branches and one central commissary kitchen in Metro Manila.
- Each outlet ranges from 30–80 sqm, is single-story, and is located in high-traffic commercial areas such as Pioneer Center, Capitol Commons (Unimart), and Catholic Trade (Tayuman).
- The commissary in Mandaluyong serves as the central production and logistics hub for all branches.
- All properties are leased under long-term rental contracts (3–5 years) with renewal options.
Capitalization Overview
- The business is primarily family-funded, with strong financial and moral support from family members who believe in the company’s long-term vision.
- The founder and main investor holds the majority ownership (51%) and is responsible for overall business management, operations, and growth strategy.
- The remaining 49% ownership is held by another family member as silent investor, who has supported the company through personal loans and shared investments during its development stages.
- There are no outstanding bank debts, as funding has been secured through internal family capital and reinvested earnings.
- The company is now seeking strategic investors or expansion funding to scale its operations, strengthen supply chain integration, and expand franchise opportunities across the Philippines and Southeast Asia.
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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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