Software Company Investment Opportunities in Uttarakhand

Business highlights of API Security Engine: Core Product: API Security Engine specializes in API security solutions, employing both agentless and agent-based strategies to scan for cyber threats. Their platform also assists in generating alerts and identifying Personally Identifiable Information (PII). Client Base: Currently, API Security Engine boasts two recurring customers for its product, from FinTech industry and are based in India. This indicates early traction and potential for growth in the market. Revenue Model: Yearly subscription model with average charges of USD 20k per year. The company operates on a revenue-sharing model, allowing clients to benefit from cost savings of up to 80 percent. This model incentivizes clients to adopt their services while ensuring a sustainable revenue stream for the business. Promoter Experience: The promoters bring valuable expertise from CISO/CXO levels, indicating a deep understanding of cybersecurity challenges and industry requirements. This experience likely contributes to the effectiveness and relevance of their solutions. Business Relationships: API Security Engine has likely established strong business relationships, given its status as an incubated company at IIT-Kanpur. Such affiliations often provide access to networks, resources, and mentorship crucial for growth and credibility. Certifications and Registrations: The company has MSME (Micro, Small, and Medium Enterprises) registration, start-up India and ISO certifications. Expansion Plans: API Security Engine is strategically expanding its business operations into key regions such as the Gulf countries, the USA, and the UK. This expansion indicates a vision for scaling operations and tapping into new markets to drive growth and increase market presence. Overall, API Security Engine appears to be a promising venture with a strong foundation, innovative product offerings, experienced leadership, and strategic growth initiatives.

Cloud hosting solution provider established five years ago. - Source cloud servers from 3 providers and sell the same at a premium globally, complete business is managed online. - Have 75+ customers with multiple virtual private servers and 3 customers for dedicated servers. - We are providing dedicated servers at 3 locations which are Germany, the USA, France, and VPS in 6 different locations which include Germany, the UK, the USA, Australia, Japan, and Singapore. We plan to start providing dedicated servers at 4 more country locations. - Have a partner status with the NxtGen data center in India. - Our customers include government entities like the Haryana Pond Department, corporates like San Solution India Pvt. Ltd. , Competent Software, corporates & individuals from India and abroad. - Charge the customers through subscription plans. Our 1-month plan ranges from INR 999 to INR 50,000 per month. - Our unique marketing strategy of providing our services at INR 300 or $5 for a trial period, is giving us a conversion of over 60%. - The complete website & software has been developed in-house. - Initially, in the years, 95% of client acquisition came through online paid advertisement, and in later years, 50% of client acquisition is attained through paid advertisement and the rest from organic traffic. In recent years, We are not doing any paid advertisements and the company is acquiring all 100% of its customers through organic sales. - We have 120 brand name searches on Google every month. - We have repeat customers coming to us frequently who dropped the subscription once their project is done or for any other reason. - Our churn rate is approx. 10-15. - Anticipated growth should be between 100 to 150% for next year maintaining 15-17% growth in organic traffic each month. This is currently what we are receiving now. - Revenue growth can be expected from 100 to 150% as organic growth is there and Marketing activities which we will start soon. - Objective of the company is to keep expenses to a minimum and increase profitability. - Vision: Is to make a large platform for selling cloud products and cross-product selling. - Step-by-step vision: • Step 1 - selling cloud products as resellers. • Step 2 - going for a virtual data center product and customizing smaller virtual servers. • Step 3 - collocation services with large data centers. • Step 4 - building an own data center (after feasibility study) - Our USP is support (Whatsapp) and helping customers in small service areas without extra payment, this is rare in this industry. - Promoters have 15+ years of experience in the field of information technology, and an MBA in Information Technology and Finance from Amity University.

Company is known as a trendsetter in its field and one that consistently aims to deliver high-quality solutions. - We aim to become an expert in networking & data communication and training solutions. - Dehradun has always been an educational hub in India and is growing exponentially every year. - The city has 20 engineering and diploma colleges but there are hardly any technical training institutes providing international certification which are basic industry demand to compete in the technology-driven environment. - The director of the company is a Cisco and Microsoft certified data center expert having completed his CS graduation in 2001 and worked at Wipro, Cisco, and HP in India and Australia with a total 20 years of experience. - The total cost of setup is INR 2.25 crore and we are looking for lenders/partners for funds. At our lab, students will be trained as per Cisco and Microsoft training standards and will be made ready for the industry. - Earlier, we were carrying out our operations as a sole proprietorship but we recently got incorporated as a private limited. - Apart from technical aspects, this project is financially viable in Dehradun with low infrastructure and running costs. - There has been a growth in revenue as the business has onboarded 3 new projects. - The business has 30 permanent employees and also has temporary employees.

Company is known as a trendsetter in its field and one that consistently aims to deliver high-quality solutions. - We aim to become an expert in networking & data communication and training solutions. - Dehradun has always been an educational hub in India and is growing exponentially every year. - The city has 20 engineering and diploma colleges but there are hardly any technical training institutes providing international certification which are basic industry demand to compete in the technology-driven environment. - The director of the company is a Cisco and Microsoft certified data center expert having completed his CS graduation in 2001 and worked at Wipro, Cisco, and HP in India and Australia with a total 20 years of experience. - The total cost of setup is INR 2.25 crore and we are looking for lenders/partners for funds. At our lab, students will be trained as per Cisco and Microsoft training standards and will be made ready for the industry. - Earlier, we were carrying out our operations as a sole proprietorship but we recently got incorporated as a private limited. - Apart from technical aspects, this project is financially viable in Dehradun with low infrastructure and running costs. - There has been a growth in revenue as the business has onboarded 3 new projects. - The business has 30 permanent employees and also has temporary employees.