Apparel Store Investment Opportunity in Gurgaon, India
Design-led accessories brand targeting D2C growth across India and global markets.
Premium Plan
| Established | 5-10 year(s) |
| Employees | 10 - 50 |
| Legal Entity | Private Limited Company |
| Reported Sales | USD 800 thousand |
| Run Rate Sales | USD 820 thousand |
| EBITDA Margin | 3 % |
| Industries | Apparel Stores + 1 more |
| Locations | Gurgaon |
| Local Time | 3:07 PM Asia / Kolkata |
| Listed By | Business Owner / Director |
| Status | Active |
Partial Stake Sale
USD
570 thousand
for
15.0%
stake
(Native Currency: INR 50,000,000)
Reason: The brand is at an inflexion point, having built a strong foundation across product, brand, and earl...
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Includes physical assets worth
USD
227 thousand
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Documents
ITR Report
(17.1 KB)
ITR Report for last year
(220.9 KB)
Audit Report
(11.6 MB)
Domain-Verification.pdf
(213.9 KB)
MOA
(2.6 MB)
AOA
(3.7 MB)
COI
(231.0 KB)
Business Overview
- Design-led accessories brand targeting D2C growth across India and international markets.
- Product categories include headwear, eyewear, perfumes, and fashion accessories such as ties, pocket squares, and cufflinks.
- Hybrid revenue model: ~70% D2C via website, app, and marketplaces; ~30% B2B through corporate and hospitality clients.
- Over 25,000 orders fulfilled in the last year; fast-growing app with 45K+ downloads and 10K monthly active users.
- Active consumer base with 32%+ return rate, strong LTV: CAC ratio of 4.0+, and rising repeat purchases.
- 40–50 active B2B clients and strong marketplace relationships with Amazon, Flipkart, Myntra, and others.
- Products are manufactured through third-party partners, with all branding, design, and positioning managed in-house.
- Technology stack includes Shopify backend, Meta/Google ads, and in-house studio for digital-first brand building.
- Promoters bring deep expertise: ex-Coca-Cola and Times of India marketing leader, and ex-President of Technopak retail consulting.
- The business operates with a valid GST certificate.
- Product categories include headwear, eyewear, perfumes, and fashion accessories such as ties, pocket squares, and cufflinks.
- Hybrid revenue model: ~70% D2C via website, app, and marketplaces; ~30% B2B through corporate and hospitality clients.
- Over 25,000 orders fulfilled in the last year; fast-growing app with 45K+ downloads and 10K monthly active users.
- Active consumer base with 32%+ return rate, strong LTV: CAC ratio of 4.0+, and rising repeat purchases.
- 40–50 active B2B clients and strong marketplace relationships with Amazon, Flipkart, Myntra, and others.
- Products are manufactured through third-party partners, with all branding, design, and positioning managed in-house.
- Technology stack includes Shopify backend, Meta/Google ads, and in-house studio for digital-first brand building.
- Promoters bring deep expertise: ex-Coca-Cola and Times of India marketing leader, and ex-President of Technopak retail consulting.
- The business operates with a valid GST certificate.
Products & Services Overview
Top-Selling Categories – Summary.Headwear:
Stylish men (20–45) in metros & tier 1 cities buy Chokore caps/hats as fashion-forward daily accessories with high gifting appeal.
Eyewear:
Urban millennials (22–38) across India pick Chokore sunglasses for affordable, aesthetic upgrades to vacation and commute looks.
Perfumes:
Working professionals and couples (24–40) in tier 1 & 2 cities buy Chokore perfumes as affordable daily luxury with repeat-worthy combos.
Fashion Accessories:
Corporate and festive buyers choose Chokore’s ties, pocket squares, and cufflinks for unique gifting and occasion wear.
Assets Overview
Tangible assets.Inventory: Ready stock across headwear, eyewear, perfumes, and accessories.
Warehouse & packing materials: Storage racks, packing supplies, shipping materials.
Studio & office equipment: Laptops, product shoot equipment (lights, backdrops, camera), workstations.
Retail Fixtures: Displays, branding elements for retail locations.
Furniture & fixtures: Office furniture, studio props, product photography infrastructure.
One motor vehicle purchased by the company.
Intangible Assets.
Brand IP: Registered brand name and trademarks across categories.
E-commerce platform: Proprietary Shopify-powered website and custom-built mobile app (45K downloads, 10K active users)
Design IP: Exclusive, in-house designed SKUs (AI-generated, artist-inspired pocket squares, curated perfume lines, signature hats)
Customer database: 25,000+ orders; rich first-party data for remarketing, cohorts, retention strategies.
Performance marketing learnings: Optimised Meta/google ad sets, custom audiences, LTV: CAC intelligence.
Social channels & UGC: Established Instagram, Facebook, WhatsApp; high-performing UGC campaigns and influencer assets.
Vendor & B2B relationships: Reliable supply partners and growing offline network including B2B channels.
Email/SMS IP: Full-funnel marketing flows with high open rates and conversion data.
Note: All assets are unencumbered and form part of the company’s operational and IP backbone, critical for scaling both D2C and B2B channels.
Facilities Overview
Two-floor rented facility with a total built-up area of 5,500 sq. ft. 2,000 sq. ft. office space on the ground floor. 3,500 sq. ft. warehouse located in the basement.
Capitalization Overview
Total debt exposure (limit): INR 1.22 crore. Total outstanding debt (as of Sep 2025): INR 47.96 lakh. Shareholding pattern: 2 founders collectively hold ~90% of the company, while the remaining ~10% is distributed among family, friends, and early supporters.
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