Healthcare Services Business for Sale in Sofia, Bulgaria

For Sale: Online business providing personalized nutrition services and has served over 20,000 customers.
This Business is on a Premium Plan
Established 5-10 year(s)
Employees < 2
Legal Entity Limited Liability Partnership (LLP)
Reported Sales USD 100 - 200 thousand
Run Rate Sales USD 130 thousand
EBITDA Margin 10 - 20 %
Industries Healthcare Services + 1 more
Locations  Sofia
Local Time 1:01 PM Europe / Sofia
Listed By Business Owner / Director
Status Active
Overall Rating
Full Sale
Asking Price: USD 600 thousand (Native Currency: BGN 950,000)
Reason: Owner is looking to retire. Valuation is based on the platform and back-end system that has been dev... View More
Includes physical assets worth USD 6 thousand
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Business Overview

- We provide personalized nutritionist services in Eastern Europe.

- Customers can log on to our platform and fill out a form providing details about their age, sex, goals, food preferences, health profiles, physical activity and lifestyles. Once we get this information, our team of nutritionists prepares a customized four-week meal plan with the overall goal of achieving sustainable weight-loss.

- The platform has and processes an advanced database with more than 500 custom made recipes with professional pictures, articles, condition-based recommendations and FAQ meal plan related databases.

- We have 1 nutritionist under our payroll and we work with freelance nutritionists and doctors.

- Have provided our nutrition plans to over 20,000 users till date.

- We follow a subscription based model for 1 month, 3 months and 6 months. The 1 month plan costs BGN 40.

- Clients receive a new meal plan, created each month as they progress and their needs change. Further, the dietitian can view the user’s progress and work with them to determine any potential pitfalls or problem areas, thereby providing additional insight and advice.

- The company has proven to be a sustainable enterprise with high customer satisfaction and was cash flow positive from the first year.

- We have also recently started our B2B model, where we provide nutrition plans to employees of companies. Currently have 2 clients in this segment.

- The service is currently available in three languages (including English) with an option to expand to other international markets and languages with no additional development cost.

- The team developed and has been actively improving a unique and highly advanced system that makes professional nutritionist service personal and very affordable.

- What makes the business unique is the personalized human approach, multidisciplinary methodology and innovative smart suggestion AI techniques helping nutritionists to manually compose meal plans in a very efficient way. Additionally, the team has developed a methodology to reach out individually with the right message to everyone in order to keep customers motivated and engaged for longer periods.

- The company collaborated with highly-experienced nutrition specialists, dietitians, physiologists, chef cooks and doctors on the methodology.

- The business has the ownership of a trademark in one EU country (and no known current conflicts in the EU) and all software IP ownership.

- The business could be potentially good synergy with any brick and mortar clinic providing nutrition consultations; professional dietitians or nutritionists with personal practice seeking digitization and optimization of their services; online retailers looking for additional engagement channels to keep customer loyalty; online training platforms and physical fitness centers seeking broadening of their services; corporate wellness providers; supplements suppliers and other related businesses.

- Sale would include entire business and physical assets.

Products & Services Overview

Online platform providing customized nutrition plans.

Facilities Overview

Have a rented office with an area of 100 Sq. Ft.

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Disclaimer: SMERGERS is a regulated marketplace for connecting business sell sides with investors, buyers, lenders and advisors. Neither SMERGERS represents nor guarantees that the information mentioned above is complete or correct.
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