Mobile App for Sale in Pune, India

- Operating as an agri-commerce & community platform, the company primarily focuses on the dairy sector, serving over 95,000 paying customers across 20,000 villages in Maharashtra.
- The core focus is on providing inputs to farmers under two broad categories: dairy and others.
- It offers a curated range of farm inputs and leverages rich profile data from over 700,000 farmers to facilitate cross-selling of machinery and financial services.
- The community-based approach fosters trust networks among farmers, ensuring timely product availability at the farm gate, along with expert advice.
- The company boasts a successful portfolio of private labels and integrates stakeholders by building a network of over 3,000 leading farmers, 1,200 veterinary doctors, and 1,200 milk collection centers.
- Orders are facilitated through a farmer-friendly app, with 98% fulfilled via real-time phone-based assistance.
- Through the leading farmer initiative, the company has generated 1.3 lakh referrals.
- 50% of the revenue comes from the sale of white-labeled inputs, while the remaining sales come through other vendors on the platform, from which the company receives a percentage.
- The company reached an annual revenue of INR 7 crore, though this has decreased due to the reduction of certain revenue streams.